Strategic Pricing · Data & AI Readiness · Agentic Applications

Turn data into decisions.Fast, and with confidence.

Applied econometrics for commercial decisions: strategic pricing, data and AI readiness, and agentic systems that show their sources.

Book a discovery call See our work

Our product

Media & marketing analytics is what we're best known for. It is now its own product.

Explore Maxcelerate

Selected clients

What we do

Three things you already have, and the question about each that you should be able to answer.

Strategic Pricing

You changed the price.Do you know what it did?

Elasticities, competitive dynamics and portfolio decisions, modelled on the data you already have.

Data & AI Readiness

You have the data.Can it answer the question?

An audit of what your data can actually support, for models and agentic systems alike.

Agentic Applications & AI Assurance

You've deployed AI.Can you prove it's working?

Agentic systems that cite their sources, and evaluation that proves the ones you already run.

Proven Impact

Real results from real clients

Multilateral development institution

Agentic Applications & AI Assurance

Scaling legal expertise across jurisdictions

Situation

Investment-policy questionnaires were answered by externally contracted lawyers around the world: expensive, slow, and hard to scale across jurisdictions.

Approach

An agentic retrieval pipeline over a corpus of green-energy investment-law documents, answering the questionnaire with confidence levels and citations to the source documents, behind quality gates with expert review in the loop.

Impact

Delivered to production, with every answer reviewed by an expert before use: over 90% passed at the required confidence, at roughly one-fiftieth of the per-question cost of externally contracted counsel in the region measured.

>90% passed expert review

Media/Publishing

Strategic Pricing

Pricing in a Shrinking Market

Situation

Publisher facing a declining market needed to maintain profitability

Approach

With comprehensive print market data across three countries (incl. competitors), designed an assertive pricing strategy.

Impact

Higher profits (and in some cases revenue) while encouraging competitor price increases to protect share

+8% profit despite -12% market

Consumer Bank/Consumer Finance

Strategic Pricing

Optimal Interest Rates

Situation

Consumer banking wanted to increase loan volume and margins while improving risk selection

Approach

Combined competitor-offer data with local branch context to refine pricing for consumer loans.

Impact

Higher loan volume and margins by pursuing profitable risk classes with better selection

+15% margin improvement

Retail / service network

Applied econometrics

What drives visits to a thousand outlets

Situation

A service network with over 1,000 outlets needed to know what drives visits, and where to invest.

Approach

Regional models of footfall against location, store design, weather and local activity, with Hystreet data. Forecasts guided investment by region.

Impact

Clearer regional ROI and a playbook for scaling spend.

+23% footfall

Who we help

Retail & multi-location services
Banking & consumer finance
E-commerce & marketplaces
Media & publishing
B2B platforms with usage-based pricing
Development institutions & the public sector

About econworks

Founded

2010

Over 16 years of expertise

Based in

Darmstadt

Germany, working internationally

Focus

Applied econometrics

Pricing, data & AI readiness, agentic systems

How we work

Confidence, stated

Every model reports how much you should trust it.

econworks GmbH is a specialised consultancy founded in 2010 in Darmstadt, Germany. We turn business challenges into quantitative clarity: our roots are in econometrics and predictive modelling, and our mindset is pragmatic. Models and agentic systems are built to answer real business questions, no one-size-fits-all. Years of marketing-mix engagements became Maxcelerate.

Data-driven decisions, not opinions
Transparent models, not black boxes
Business outcomes, not vanity metrics
Continuous learning, not one-time reports

Meet Our Team

Econometricians, data scientists and engineers, based in Darmstadt.

Dr. Christoph Nagel

Managing Director

Econometrician at heart. Shapes our consulting philosophy and turns complex market dynamics into clear, quantifiable strategies.

Dr. Gerrit Löber

Managing Director

Bridges pricing science and media analytics. Designs the frameworks that connect data to revenue impact.

Raphael Bender

Data Scientist

Brings a physicist's precision to location analytics and traffic modeling. Trusted client partner on complex regional projects.

Stefan Lautenbach

Consultant

Designs segmentation and statistical models that sharpen targeting. Keeps the conversation between data and client close.

Jan Heckwolf

Data Scientist

Optimization specialist who builds models that find the best outcome, not just the next one. Strong on math, stronger on results.

Lars Luckhaupt

Consultant

Builds predictive models and BI solutions tailored to retail and finance. Focused on making analytics operational.

Dr. Sonja Löber

Data Engineer

Architects reliable data pipelines and governs data quality. Brings structure to messy data landscapes.

Friederike Pohl

Data Engineer

Turns raw data into dashboards and workflows that teams actually use. Strong on integration, clear on delivery.

Julien Lacroix

Software Architect

Designs the platforms and AI systems behind our solutions. Connects cloud infrastructure, LLMs, and production-grade tooling.

Frequently Asked Questions

How do you measure ROI?

Every engagement defines KPIs upfront, then models/assistants are validated via measurement, forecasts, and scenario simulations.

What does a first engagement look like?

A short scoping conversation and a data readiness audit, followed by a focused sprint that delivers a validated model or a working agentic prototype. The audit comes first because most stalled AI projects were unanswerable from the start.

How long does a typical project take?

Most initial engagements run 8-12 weeks from data audit to a deployed model. An agentic prototype can be standing in 4-6 weeks.

Can you use our existing stack?

Yes. We design around your data landscape, pipelines, and tools—no rip-and-replace.

Are your models explainable?

We avoid black boxes. Decisions trace back to data, assumptions, and economic logic.

Do you work with any LLM?

We're model-agnostic and data-first. We match models (hosted or self-managed) to your policy, cost, and grounding needs.

How do econworks and Maxcelerate relate?

Maxcelerate is our product: years of marketing-mix modelling engagements became a platform in its own right. econworks remains the consultancy behind it.

Ready to make better decisions with your data?

Let's turn your data into measurable business outcomes.

Book a discovery call

Or send us a message

Tell us what you're working on. We reply within one business day.